Principles of Marketing (MKTG 2002)

Outline

23 sections

1. 01Course Intro & Syllabus
2. 02Section 1: Course Introduction and Overview
3. 03Section 2: Marketing and Customer Value
4. 04Section 3: Strategic Planning in Marketing
5. 05Section 4: Consumer Markets and Purchasing Behavior
6. 06Section 5: Business Markets and Purchasing Behavior
7. 07Section 6: Market Segmentation, Targeting, and Positioning
8. 08Section 7: Marketing Research and Market Intelligence
9. 09Section 8: Marketing in a Global Environment
10. 10Section 9: Marketing in a Diverse Marketplace
11. 11Midterm Exam
12. 12Section 10: Products: Consumer Offerings
13. 13Section 11: Maintaining a Competitive Edge with New Offerings
14. 14Section 12: Services: The Intangible Product
15. 15Section 13: Pricing Products and Services
16. 16Section 14: Integrated Marketing Communications
17. 17Section 15: The Promotion Mix: Advertising and Public Relations
18. 18Section 16: The Promotion Mix: Personal Selling and Sales Promotion
19. 19Section 17: Direct, Online, Social Media, and Mobile Marketing
20. 20Section 18: Distribution: Delivering Customer Value
21. 21Section 19: Retailing and Wholesaling
22. 22Section 20: Sustainable Marketing: The New Paradigm
23. 23Final Exam

Course facts

At a glance

Course

Principles of Marketing (MKTG 2002)

Course code

MKTG 2002

Track

Business & management

Price

$30 $54.99

Lessons

164

Total runtime

18:49:16

Delivery

100% online, self-paced

Language

English

On completion

Certificate of completion — a non-degree credential